On October 7, 2024, for the second year in a row, Lebensmittel Praxis - Germany's premier trade journal for retail and food industry - celebrated top private label products. Among the winners, Choceur's CHOCO CHANGER, and the partnership with Tony’s Open Chain, took center stage.
A shower of prizes came for Choceur CHOCO CHANGER:
- the top award in the "Chocolate Bar" category,
- the third place in "Sustainability" and
- the overall "grand prize" across all categories.
In December 2020, the ALDI SÜD Group became the first global discount retailer to join Tony’s Open Chain as a Mission Ally, collaborating to develop the Choceur CHOCO CHANGER chocolate bar, available in several ALDI markets.
The cocoa beans for the CHOCO CHANGER are responsibly sourced via Tony’s Open Chain. By becoming a Mission Ally and committing to Tony’s Open Chain’s 5 Sourcing Principles, ALDI takes full responsibility for the cocoa sourcing practices for this product.
Through Tony’s Open Chain’s model, the ALDI SÜD Group ensures traceability of every cocoa bean, back to the farmer who grew it. Mission Allies commit to pay an additional premium on top of the farmgate price and the Fairtrade premium. This helps farmers in Côte d’Ivoire and Ghana to move towards achieving a living income, while also strengthening their businesses through agricultural programmes. Long-term partnerships support income stability and empower farmers to invest in their future. Fostering a resilient cocoa supply chain, with strong farmers and consistent yields, allows ALDI to continue offering responsibly sourced, high-quality cocoa products at the best price to customers.
Together with Tony’s Open Chain and other Mission Allies, we can amplify our positive impact. We support TOC's mission to drive systemic change in the cocoa sector and support farmer cooperatives in Ghana and Côte d’Ivoire.
