Whether it's Barissimo in Europe, the UK and the United States or the UK-only premium brand Specially Selected, the roastery NewCoffee supplies our own-brand coffee products to all ALDI markets. This long-term partnership not only allows us to offer our customers great quality at a great price, but also to supports our efforts to our sustainability approach for coffee sourcing.
NewCoffee has been roasting high-quality coffee in Germany since the 1960s. The company was originally set up to supply ALDI SÜD Germany and is now the main coffee producer for our entire ALDI business group. But this does not mean that every country gets the same cup of coffee: Our customers can choose from ground coffee, whole beans, to (Nespresso® compatible) capsules and pads. Our product range includes mild, full-bodied or decaffeinated variants, seasonal and special articles and a wide variety of aromas.
Putting a focus on responsible and sustainable sourcing
The raw beans for our high-quality coffees have their origins in Brazil, Vietnam, Honduras, Peru, Tanzania, Kenya and Colombia – among others. Environmental and labour standards in these regions are often low. Many of the farmers and coffee-growing communities are vulnerable to price volatility, deforestation and the effects of climate change.
Our purpose as a company is to make a good life affordable, and also support fair working conditions and more environmentally friendly production practices along our coffee supply chain. To drive change, the ALDI SÜD Group supports direct sourcing models and purchases most of its coffee from certified or verified sources. Find out more about our actions and projects for responsible coffee sourcing.
Certification and its impact on sustainability
Independent third-party certifications support efforts to address environmental and social issues in supply chains. They help provide a framework for addressing quality, environmental and social requirements. By sourcing products certified against recognised standards, the ALDI SÜD Group aims to support sustainable production practices. . NewCoffee has led the way by sourcing the majority of its green coffee from certified farms, using internationally recognised schemes, such as Fairtrade, Fair Trade USA, Organic standard, Rainforest Alliance, and 4C.
Guaranteeing quality through high production standards
But that’s not all. NewCoffee also follows production standards intended to support consistent product quality and safety. NewCoffee's production facilities are IFS and ISO (50001, 45001 & 14001) certified, continuously improving energy use and management, reducing waste or increasing the use of recyclable materials while also warranting a safe working environment. The production of selected products is also Kosher certified.
How partnering with NewCoffee makes a difference
Over the past few decades, the ALDI SÜD Group and NewCoffee have built a strong partnership and a shared and growing commitment to sustainability. We are working on integrating responsible sourcing practices that go beyond certification. Building long-term relationships with trusted coffee growers and increasing our purchasing volumes provides greater planning stability. This supports them to invest in human rights and environmental practices.
We also discuss strategic issues and legislative requirements to understand how they affect us as a business and what they mean for our local coffee farmers.
Visiting coffee growing countries to better understand our coffee supply chains
In 2024, our ALDI SÜD Group International Sustainability and Global Sourcing teams travelled to Brazil and Vietnam along with our colleagues from NewCoffee. We visited coffee farms in the countries’ main coffee growing regions to strengthen our relationships with reliable key suppliers.
A key takeaway from both trips was how the local farmers are working to comply with EU deforestation regulations. Interesting findings from Brazil were that regenerative agricultural practices can help farmers there create more climate-resilient coffee farms, and that certification continues to play a key role in reducing human and environmental risks in coffee supply chains. The focus of our Vietnam trip was to explore the possibility of buying more directly from local coffee farmers and cooperatives. This could support closer supplier relationships and strengthen our understanding of supply-chain risks and due diligence processes.
We plan regular visits in the future to continue building trusted relationships with our coffee partners on the ground.
